McKenzie Norris

Hallmark Cards, Inc. · New Media Studios & Creative Marketing Studio

Led creative development and production strategy for Hallmark’s Gold Crown Stores retail account, managing the creative pipeline from concept through final delivery across social-first video and visual campaigns.

• Partnered with Nutella, General Mills, IKEA, Perdue and Amazon to produce branded video and digital storytelling campaigns.
• Collaborated with copywriters and art directors to develop scripts and visual storytelling concepts for social-first video content.
• Owned creative output across design, art direction and editorial teams, guiding concepts from initial idea through final deliverables.
• Developed social-first campaign concepts informed by platform trends, audience behavior and engagement insights — the team’s go-to voice on emerging social and consumer trends.
• Translated marketing objectives into platform-native storytelling for Instagram and short-form video, adapting tone and format to consumer behavior by channel.
• Managed the creative content pipeline from ideation through final delivery, coordinating editors, designers, photographers, stylists, art directors and marketing stakeholders to keep a consistent publishing cadence.
• Folded social capture into existing campaign shoots and sets, so product was photographed once and the video and photography served every digital touchpoint without an additional shoot.
• Oversaw licensing approvals on all photo and video social content for the store accounts.
• Oversaw national marketing video productions, ensuring on-brand storytelling and efficient execution across multiple teams.
• Facilitated kickoffs, creative reviews and campaign planning sessions to align stakeholders on strategy and creative direction.
• Contributed to Q4 2025 integrated campaign performance generating 160MM+ impressions and 50K+ follower growth across Gold Crown retail social accounts.
• Supported content strategy tied to campaigns driving multi-million-dollar revenue impact during peak retail season.
• Presented performance insights — top-performing content, audience engagement trends and campaign results — to inform future creative direction.
• Recognized by leadership for driving a “sea change” in workflow efficiency and cross-team collaboration, reducing production costs by 25% per quarter.

EVERSANA Intouch Solutions

• Collaborated with cross-functional teams to deliver integrated marketing campaigns aligned with client business objectives.
• Managed relationships with external brand teams and media partners on high-value digital campaigns.
• Managed campaign execution across digital channels under FDA regulatory review, balancing brand expression against compliance without losing creative quality.

Hallmark Cards, Inc. · Brand Content Studio

• Led cross-functional digital content initiatives across multiple social media accounts and lifestyle blogs.
• Partnered with creative directors and operations managers to align creative concepts with brand strategy.
• Developed studio processes and evaluated content performance to improve creative output and production efficiency.
• Collaborated with PR and consumer experience teams to support integrated brand storytelling.

Hallmark Cards, Inc. · Visual Studios & Trends Studio

• Managed creative workflows for illustrators and lettering artists across product and marketing initiatives.
• Coordinated cross-functional creative assignments across marketing and product partners.

Hallmark Cards, Inc. · Creative Resourcing

• Managed onboarding and coordination of freelance creative talent across multiple departments.
• Streamlined external resourcing processes and negotiated vendor agreements.
• Produced brand-aligned digital assets supporting retail product development.
• Designed greeting cards and gift-wrap products aligned with brand and category standards.

Charm Bar · Custom jewelry brand · @charm__bar

• Built and operate a direct-to-consumer product brand, owning product development, pricing, sourcing and promotion end to end.
• Manage the full commercial cycle — concept, production, merchandising and consumer feedback loops.

Hallmark Cards, Inc. · New Media Studios & Creative Marketing Studio

Owned campaign strategy and go-to-market planning for Hallmark’s national Gold Crown retail brand, leading integrated programs from brief through launch and post-campaign retro.

• Led co-marketing campaigns with national brand partners including Nutella, General Mills, IKEA, Perdue and Amazon — owning brief development, audience and narrative alignment, and channel roles across both brand teams.
• Developed social-first campaign concepts informed by platform trends, audience behavior and engagement insights — the team’s go-to voice on emerging social and consumer trends.
• Served as strategic lead across partner marketing, creative, social and paid teams, resolving trade-offs on scope, timing and creative direction to ship 20+ partner campaigns a year on strategy, on budget and on time.
• Built reusable brief templates, a partner intake process and a campaign framework adopted across the studio, cutting kickoff-to-concept time by two months and two to three rounds of revisions.
• Set go-to-market strategy and campaign architecture for priority seasonal and partner moments, defining timelines, resourcing and decision checkpoints from kickoff through launch.
• Facilitated kickoffs, creative reviews and campaign planning sessions to align stakeholders on strategy and creative direction.
• Tracked brand sentiment, engagement and campaign performance to identify whitespace and inform where the brand invested creative and media dollars.
• Owned campaign reporting and post-launch retros, giving leadership a recurring read on performance against KPIs and turning findings into reusable frameworks.
• Contributed to Q4 2025 integrated campaign performance generating 160MM+ impressions and 50K+ follower growth across Gold Crown retail social accounts.
• Supported content strategy tied to campaigns driving multi-million-dollar revenue impact during peak retail season.
• Recognized by leadership for driving a “sea change” in workflow efficiency and cross-team collaboration, reducing production costs by 25% per quarter.

EVERSANA Intouch Solutions

• Delivered integrated marketing campaigns agency-side for healthcare and pharmaceutical brands in a high-scrutiny, trust-sensitive category.
• Managed relationships with external brand teams and media partners on high-value digital campaigns.
• Managed campaign execution across digital channels under FDA regulatory review, balancing brand expression against compliance without losing creative quality.

Hallmark Cards, Inc. · Brand Content Studio

• Led cross-functional digital content initiatives across multiple social media accounts and lifestyle blogs.
• Partnered with creative directors and operations managers to align creative concepts with brand strategy.
• Established studio measurement practices, evaluating content performance and audience engagement to optimize creative output and production ROI.
• Collaborated with PR and consumer experience teams to support integrated brand storytelling.

Hallmark Cards, Inc. · Visual Studios & Trends Studio

• Served as the internal expert on consumer and design trends, translating cultural and category signals into direction for product and campaign development.
• Delivered trend briefings to creative and product teams, informing seasonal product lines and marketing initiatives.
• Coordinated cross-functional creative assignments across marketing and product partners.

Hallmark Cards, Inc. · Creative Resourcing

• Managed onboarding and coordination of freelance creative talent across multiple departments.
• Streamlined external resourcing processes and negotiated vendor agreements.

Charm Bar · Custom jewelry brand · @charm__bar

• Built and operate a direct-to-consumer product brand, owning product development, pricing, sourcing and promotion end to end.
• Built demand from zero through Instagram-native content, pop-up retail and live brand experiences — growing to 1K followers and 15+ public events a year, with direct customer feedback shaping product and pricing.

Hallmark Cards, Inc. · New Media Studios & Creative Marketing Studio

Led marketing content strategy and campaign production for Hallmark’s national Gold Crown retail channels, from concept through launch across social-first video and visual campaigns.

• Partnered with Nutella, General Mills, IKEA, Perdue and Amazon to produce branded video and digital storytelling campaigns.
• Collaborated with copywriters and art directors to develop scripts and visual storytelling concepts for social-first video content.
• Developed social-first campaign concepts informed by platform trends, audience behavior and engagement insights — the team’s go-to voice on emerging social and consumer trends.
• Translated marketing objectives into platform-native storytelling for Instagram and short-form video, adapting tone and format to consumer behavior by channel.
• Managed the creative content pipeline from ideation through final delivery, coordinating editors, designers, photographers, stylists, art directors and marketing stakeholders to keep a consistent publishing cadence.
• Oversaw national marketing video productions, ensuring on-brand storytelling and efficient execution across multiple teams.
• Facilitated kickoffs, creative reviews and campaign planning sessions to align stakeholders on strategy and creative direction.
• Tracked brand sentiment, engagement and campaign performance to identify whitespace and inform where the brand invested creative and media dollars.
• Owned campaign reporting and post-launch retros, giving leadership a recurring read on performance against KPIs and turning findings into reusable frameworks.
• Contributed to Q4 2025 integrated campaign performance generating 160MM+ impressions and 50K+ follower growth across Gold Crown retail social accounts.
• Supported content strategy tied to campaigns driving multi-million-dollar revenue impact during peak retail season.
• Presented performance insights — top-performing content, audience engagement trends and campaign results — to inform future creative direction.
• Recognized by leadership for driving a “sea change” in workflow efficiency and cross-team collaboration, reducing production costs by 25% per quarter.

EVERSANA Intouch Solutions

• Delivered integrated marketing campaigns agency-side for healthcare and pharmaceutical brands in a high-scrutiny, trust-sensitive category.
• Managed relationships with external brand teams and media partners on high-value digital campaigns.
• Managed campaign execution across digital channels under FDA regulatory review, balancing brand expression against compliance without losing creative quality.

Hallmark Cards, Inc. · Brand Content Studio

• Led cross-functional digital content initiatives across multiple social media accounts and lifestyle blogs.
• Partnered with creative directors and operations managers to align creative concepts with brand strategy.
• Established studio measurement practices, evaluating content performance and audience engagement to optimize creative output and production ROI.
• Collaborated with PR and consumer experience teams to support integrated brand storytelling.

Hallmark Cards, Inc. · Visual Studios & Trends Studio

• Served as the internal expert on consumer and design trends, translating cultural and category signals into direction for product and campaign development.
• Delivered trend briefings to creative and product teams, informing seasonal product lines and marketing initiatives.
• Coordinated cross-functional creative assignments across marketing and product partners.

Hallmark Cards, Inc. · Creative Resourcing

• Managed onboarding and coordination of freelance creative talent across multiple departments.

Charm Bar · Custom jewelry brand · @charm__bar

• Built and operate a direct-to-consumer product brand, owning product development, pricing, sourcing and promotion end to end.
• Built demand from zero through Instagram-native content, pop-up retail and live brand experiences — growing to 1K followers and 15+ public events a year, with direct customer feedback shaping product and pricing.

Hallmark Cards, Inc. · New Media Studios & Creative Marketing Studio

Led creative development and production strategy for Hallmark’s Gold Crown Stores retail account, managing the creative pipeline from concept through final delivery across social-first video and visual campaigns.

• Partnered with Nutella, General Mills, IKEA, Perdue and Amazon to produce branded video and digital storytelling campaigns.
• Served as strategic lead across partner marketing, creative, social and paid teams, resolving trade-offs on scope, timing and creative direction to ship 20+ partner campaigns a year on strategy, on budget and on time.
• Built reusable brief templates, a partner intake process and a campaign framework adopted across the studio, cutting kickoff-to-concept time by two months and two to three rounds of revisions.
• Set go-to-market strategy and campaign architecture for priority seasonal and partner moments, defining timelines, resourcing and decision checkpoints from kickoff through launch.
• Managed the creative content pipeline from ideation through final delivery, coordinating editors, designers, photographers, stylists, art directors and marketing stakeholders to keep a consistent publishing cadence.
• Folded social capture into existing campaign shoots and sets, so product was photographed once and the video and photography served every digital touchpoint without an additional shoot.
• Oversaw licensing approvals on all photo and video social content for the store accounts.
• Oversaw national marketing video productions, ensuring on-brand storytelling and efficient execution across multiple teams.
• Facilitated kickoffs, creative reviews and campaign planning sessions to align stakeholders on strategy and creative direction.
• Contributed to Q4 2025 integrated campaign performance generating 160MM+ impressions and 50K+ follower growth across Gold Crown retail social accounts.
• Recognized by leadership for driving a “sea change” in workflow efficiency and cross-team collaboration, reducing production costs by 25% per quarter.

EVERSANA Intouch Solutions

• Collaborated with cross-functional teams to deliver integrated marketing campaigns aligned with client business objectives.
• Managed relationships with external brand teams and media partners on high-value digital campaigns.
• Managed campaign execution across digital channels under FDA regulatory review, balancing brand expression against compliance without losing creative quality.

Hallmark Cards, Inc. · Brand Content Studio

• Led cross-functional digital content initiatives across multiple social media accounts and lifestyle blogs.
• Partnered with creative directors and operations managers to align creative concepts with brand strategy.
• Developed studio processes and evaluated content performance to improve creative output and production efficiency.

Hallmark Cards, Inc. · Visual Studios & Trends Studio

• Managed creative workflows for illustrators and lettering artists across product and marketing initiatives.
• Coordinated cross-functional creative assignments across marketing and product partners.

Hallmark Cards, Inc. · Creative Resourcing

• Managed onboarding and coordination of freelance creative talent across multiple departments.
• Streamlined external resourcing processes and negotiated vendor agreements.

Charm Bar · Custom jewelry brand · @charm__bar

• Built and operate a direct-to-consumer product brand, owning product development, pricing, sourcing and promotion end to end.
• Manage the full commercial cycle — concept, production, merchandising and consumer feedback loops.

Independent

• EVre: strategy and design for a complete brand kit — logo, color palette, typography and visual themes — built as a library the team can use; designed, built and launched the original ev-re.org.
• EVre business suite: email signatures, RFP and proposal templates, and company presentation decks.
• Lead Through Style: led concept and brief, and worked with the team through shoot and edit, on a bank of trend-forward social video for stylist and color strategist Beth King.
• Event and print design: two baby showers designed end to end, a bilingual English and Serbian invitation suite, and a gold-foil suite drawn from the bride’s heritage.

Charm Bar · Custom jewelry brand · @charm__bar

• Built and operate a direct-to-consumer product brand, owning product development, pricing, sourcing and promotion end to end.
• Built demand from zero through Instagram-native content, pop-up retail and live brand experiences — growing to 1K followers and 15+ public events a year, with direct customer feedback shaping product and pricing.
• Manage the full commercial cycle — concept, production, merchandising and consumer feedback loops.

Hallmark Cards, Inc. · New Media Studios & Creative Marketing Studio

Led creative development and production strategy for Hallmark’s Gold Crown Stores retail account, managing the creative pipeline from concept through final delivery across social-first video and visual campaigns.

• Senior account lead on Hallmark’s in-house studio work for Mahogany, Makin’ It Easy and Gold Crown stores.

EVERSANA Intouch Solutions

• Collaborated with cross-functional teams to deliver integrated marketing campaigns aligned with client business objectives.
• Managed relationships with external brand teams and media partners on high-value digital campaigns.
• Managed campaign execution across digital channels under FDA regulatory review, balancing brand expression against compliance without losing creative quality.

Hallmark Cards, Inc. · Brand Content Studio

• Led cross-functional digital content initiatives across multiple social media accounts and lifestyle blogs.
• Partnered with creative directors and operations managers to align creative concepts with brand strategy.
• Developed studio processes and evaluated content performance to improve creative output and production efficiency.

Hallmark Cards, Inc. · Visual Studios & Trends Studio

• Served as the internal expert on consumer and design trends, translating cultural and category signals into direction for product and campaign development.
• Managed creative workflows for illustrators and lettering artists across product and marketing initiatives.
• Coordinated cross-functional creative assignments across marketing and product partners.

Hallmark Cards, Inc. · Creative Resourcing

• Managed onboarding and coordination of freelance creative talent across multiple departments.
• Produced brand-aligned digital assets supporting retail product development.
• Designed greeting cards and gift-wrap products aligned with brand and category standards.