Video Content + Partner Relations · Hallmark
Mahogany Social
Mother’s Day, Uplifted and Empowered, and Valentine’s video for Hallmark’s Mahogany brand.
McKenzie
Norris
Creative Director & Storyteller
I lead creative at the intersection of social content and brand strategy — driven by curiosity about what moves consumers and a belief that the best work lives at the edge of what’s been done before.
Selected Work
All Work →
Creative Direction + Production · Hallmark Channel
Makin’ It Easy
An original branded series for the Hallmark Channel. Betty Crocker, IKEA, Perdue and Nutella.
Video Production · Hallmark
Mother’s Day National Spot
National retail broadcast for Hallmark’s biggest moment of the year. Pre-production through post.
Social Content + Strategy
Concept · Brief · Shoot · Edit
Social Content + Strategy
Concept, brief, shoot and edit for Beth and for Charm Bar. The work where I do every job myself.
Hallmark Stores Social
Creative Direction · Hallmark Gold Crown
Hallmark Stores Social
Always-on and seasonal social for Hallmark’s Gold Crown retail network, including licensed character work.
Design
Design + Creative Direction
Design
Baby showers, wedding invitation suites, and brand identity for Charm Bar and EVre.
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